Kennewick and Tri-Cities marketing, logos, and websites

Doing business in Kennewick

The Tri-Cities economy mixes agriculture and wine with science and engineering work tied to the nearby Hanford Site and Pacific Northwest National Laboratory in Richland. Kennewick itself has a commercial core around Columbia Center Mall, growing retail and housing in Southridge, a downtown of its own, and the Vista Field redevelopment. Customers routinely cross the bridges between Kennewick, Pasco, and Richland for shopping, appointments, and restaurants, so businesses that only list one city can be hard to find. Nearby wine regions, including Red Mountain and Horse Heaven Hills, also bring visitors into town.

Neighborhoods we often hear about include downtown Kennewick, Southridge, the Columbia Center Mall area, Vista Field, the Columbia River waterfront, and the Cable Bridge area. Main business districts include Clearwater Avenue, the Highway 395 corridor, and the Southridge sports complex area. Along with Kennewick, we also serve nearby communities such as Pasco, Richland, West Richland, Finley, West Pasco, and Benton City. Typical customers include wine tasting rooms, HVAC contractors, family restaurants, medical clinics, auto dealers, and party rental shops.

• Design: A Tri-Cities brand often has to travel. The same logo may show up in Kennewick, on a van crossing into Pasco, and at a Richland appointment.
• Marketing & social: People search for 'Tri-Cities' as often as they search for one city. Your Google profile and website should list every city you actually serve.
• Writing: Say Kennewick, Pasco, and Richland clearly when you serve all three. Visitors and new arrivals do not always know the boundaries.
• Websites: Include bridge-and-highway directions when they help, and make sure the site never looks as if you only serve one of the three cities if that is not true.
• Monthly plans: A monthly plan keeps you visible across all three cities, not only in the zip code of your shop.
• High-ticket packages: A full website and brand package helps a contractor or clinic look like a Tri-Cities business, which is how a lot of customers already think about the area.

LocalHank has no office in Kennewick. Every order is placed and delivered online.

Nearby cities

• Yakima
• Spokane

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