What to put on a one-page website
A one-page website works when it answers the questions a stranger has in the first 30 seconds: what you do, where you are, whether you are open, and how to reach you. It fails when it reads like a brochure, hides the location, or takes ten seconds to load on a phone.
LocalHank's simple one-page website packages are $795, $1,295, and $1,995. If the layout already exists and the words are the problem, website copy starts at $395.
A simple outline that works
- A clear headline. "Family dental care in downtown Everett," not "Welcome to our site."
- What you offer, in plain language. A short list beats a long story. Link out only if you truly need a longer service page later.
- Where you serve. Name the city and the nearby towns you actually serve. An Everett shop might also serve Mukilteo and Marysville. A Lynnwood restaurant might mention the City Center Station if people will arrive by light rail.
- Proof you are real, without fake reviews. Photos of the place and the work, plus any credentials that are actually yours. If you do not have reviews yet, do not invent them. A photo refresh starts at $149 if your current pictures are working against you.
- Hours, a map or directions, and a way to contact you. If parking is annoying, say so. If you take walk-ins, say so.
- A single next step. Email, a form, a booking link, or directions. One primary action is enough on a one-pager.
What you can leave off
You can leave off a popup, an auto-playing video, a long founder essay, and a blog you will not maintain. You can also leave off city pages for places you do not serve. An Olympia practice that also serves Lacey and Tumwater should say that on the same page; it does not need three empty pages.
Pair the site with a complete Google Business Profile so the name, hours, and photos match. See one-page sites serving Seattle or browse all website options. Contact Hank if you are unsure whether one page is enough.